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Master of Business Administration (MBA)
PURPOSE
The Master of Business Administration program is designed to prepare innovative, ethical, and globally competent business leaders who can effectively lead organizations in rapidly changing economic, technological, and international environments. The program emphasizes strategic leadership, entrepreneurship, digital transformation, organizational resilience, global management, and practical decision-making to equip graduates for leadership roles in business, government, healthcare, aviation, public administration, and emerging industries.
OBJECTIVES
Upon completing this degree, students will be able to:
- Demonstrate advanced knowledge of business administration, organizational leadership, strategic management, global business, and specialized areas of professional practice.
- Apply critical thinking, financial analysis, data analytics, artificial intelligence, digital technologies, and evidence-based decision making to develop innovative solutions for complex organizational and global business challenges.
- Demonstrate professional competence through effective leadership, communication, collaboration, entrepreneurship, and strategic decision-making in diverse, multicultural, and technology-driven business environments.
- Integrate Christian worldview, ethical leadership, social responsibility, and lifelong learning in leading organizations, serving communities, and promoting sustainable business practices in a global society.
Core Courses
12 Credit Hours(Select 4 courses)
| MBA 501 Strategic Leadership and Organizational Management (3) |
| A comprehensive study of strategic leadership theories, organizational management systems, and executive decision-making within dynamic business environments. The course examines organizational behavior, strategic planning, transformational leadership, team development, conflict management, and organizational change processes. Students develop leadership competencies necessary for managing global organizations, leading innovation initiatives, and improving organizational effectiveness in complex business settings. |
| MBA 502 Global Business, Economics, and Innovation (3) |
| An advanced examination of global business systems, international economics, emerging markets, innovation strategy, and competitive business environments. The course explores globalization, international trade, economic policy, global entrepreneurship, digital economies, and innovation-driven organizational growth. Students analyze how technological advancement and global economic trends influence strategic business operations and international management practices. |
| MBA 503 Digital Transformation, Data Analytics, and Technology Management (3) |
| A study of digital transformation strategies, business analytics, information systems management, and emerging technologies in modern organizations. The course emphasizes data-driven decision-making, artificial intelligence applications, cloud computing, digital infrastructure, business intelligence systems, and technology integration strategies. Students develop competencies in managing technological innovation and organizational digital transformation. |
| MBA 504 Business Ethics, Sustainability, and Corporate Governance (3) |
| An exploration of ethical leadership, sustainability management, environmental and social governance (ESG), corporate responsibility, and governance systems in business organizations. The course examines ethical decision-making models, legal compliance, stakeholder engagement, sustainability strategies, corporate accountability, and responsible leadership practices in global business environments. |
Emphases Courses
12 Credit Hours(Select 4 courses)
1. AI & Digital Transformation
| MBA 611 AI and Intelligent Business Systems (3) |
| A comprehensive study of artificial intelligence technologies, intelligent business systems, machine learning applications, and AI-driven organizational operations. Students examine how AI enhances productivity, innovation, customer engagement, operational efficiency, and strategic decision-making across industries and global business environments. |
| MBA 612 Digital Transformation Strategy (3) |
| An examination of organizational digital transformation, innovation strategy, digital business models, automation systems, and technology integration frameworks. The course explores how organizations redesign operations, leadership systems, customer experiences, and competitive strategies through digital innovation and emerging technologies. |
| MBA 613 Global Innovation and Technology Leadership (3) |
| A study of global innovation ecosystems, technology leadership, strategic innovation management, and digital competitiveness in international business environments. Students analyze innovation-driven organizations, emerging technologies, and leadership strategies that foster creativity, organizational growth, and global market expansion.
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| MBA 614 AI-Driven Organizational Change (3) |
| An exploration of AI-enabled organizational transformation, workforce adaptation, intelligent automation, and technology-driven change management. Students examine leadership approaches for managing organizational transition, digital workforce development, innovation culture, and sustainable transformation strategies. |
2. Entrepreneurship, Innovation and Venture Creation
| MBA 621 Entrepreneurship and Startup Development (3) |
| A study of entrepreneurial leadership, startup creation, business opportunity identification, and venture development strategies. Students develop competencies in business model creation, startup planning, market analysis, entrepreneurial finance, and innovation-driven business development.
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| MBA 622 Venture Strategy and Investment Planning (3) |
| An examination of venture capital systems, investment planning, startup financing, business valuation, and strategic growth planning for entrepreneurial ventures. The course explores investor relations, funding strategies, financial forecasting, and venture sustainability within competitive business environments.
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| MBA 623 Innovation Management and Business Creativity (3) |
| A study of organizational creativity, innovation systems, product development, design thinking, and strategic innovation management. Students analyze methods for fostering innovation culture, improving organizational adaptability, and generating sustainable competitive advantage through creativity and business innovation. |
| MBA 624 Global Venture Leadership (3) |
| An exploration of global entrepreneurship, international venture management, cross-cultural business leadership, and global startup ecosystems. Students examine strategies for scaling businesses internationally, leading multicultural teams, and navigating international business expansion and innovation challenges.
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3. Digital Marketing and Customer Analytics
| MBA 631 AI Marketing Strategy and Consumer Intelligence (3) |
| This course explores the strategic application of artificial intelligence in modern marketing environments.
Students examine how AI technologies - including generative AI, predictive analytics, recommendation engines, and intelligent automation - transform customer acquisition, engagement, and retention. The course emphasizes consumer intelligence, market segmentation, personalization strategies, brand positioning, and AI-supported marketing decision-making. Students analyze real-world business cases and develop AI-driven marketing strategies that improve customer experience and organizational competitiveness. |
| MBA 632 Customer Analytics and Predictive Marketing (3) |
| This course develops advanced competencies in customer analytics and data-driven marketing decisions. Students learn methods for collecting, analyzing, and interpreting customer data from CRM systems, digital platforms, social media, and e-commerce environments. Topics include customer segmentation, customer lifetime value (CLV), predictive modeling, behavioral analytics, churn prediction, demand forecasting, and marketing performance measurement. Students utilize business intelligence and AI-powered analytical tools to generate actionable marketing insights and improve organizational performance.
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| MBA 633 Digital Commerce and Omnichannel Marketing (3) |
| This course examines digital commerce strategies and integrated omnichannel customer experiences in today’s global marketplace. Students explore e-commerce business models, digital customer journeys, online retail management, mobile commerce, marketplace platforms, digital payment systems, logistics integration, and omnichannel marketing strategies. The course also addresses AI-enabled customer engagement, personalization, digital merchandising, customer relationship management, and conversion optimization. Practical projects enable students to design and evaluate comprehensive digital commerce strategies for domestic and international organizations. |
| MBA 634 Generative AI, Marketing Automation and Digital Growth (3) |
| This course focuses on applying generative artificial intelligence and marketing automation technologies to accelerate organizational growth. Students learn how AI-powered platforms support content creation, campaign automation, customer communication, lead generation, email marketing, conversational AI, chatbots, search optimization, social media management, and performance marketing. Additional topics include prompt engineering for marketing professionals, AI ethics, data privacy, responsible AI governance, and marketing ROI optimization. Students complete an applied digital marketing project that integrates AI technologies into a comprehensive marketing growth strategy.
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4. Sustainability and ESG Management
| MBA 641 Sustainable Business and ESG Leadership (3) |
| A study of sustainable business practices, ESG leadership strategies, environmental responsibility, and socially responsible organizational management. Students analyze sustainability frameworks, ethical business operations, and corporate strategies that support long-term organizational and societal impact. |
| MBA 642 Crisis Management and Organizational Recovery (3) |
| An examination of crisis leadership, organizational recovery planning, emergency response systems, and crisis communication strategies. Students develop competencies in managing operational disruptions, organizational crises, and recovery initiatives in uncertain business environments.
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| MBA 643 Risk Management and Business Continuity (3) |
| A study of enterprise risk assessment, business continuity systems, operational resilience, and organizational risk mitigation strategies. Students analyze financial, technological, operational, and strategic risks affecting organizational sustainability and continuity. |
| MBA 644 Global Sustainability and Resilient Organizations (3) |
| An exploration of resilient organizational systems, global sustainability challenges, adaptive leadership, and long-term strategic planning. Students examine how organizations develop resilience, sustainability, and innovation capacity within rapidly changing global environments. |
5. Aviation Business and Strategic Management
| MBA 651 Aviation Management and Operations (3) |
| A comprehensive study of aviation management systems, airline operations, airport administration, and aviation organizational leadership. Students examine operational planning, aviation logistics, regulatory compliance, and management strategies within global aviation industries. |
| MBA 652 Aviation Safety and Risk Systems (3) |
| An examination of aviation safety management systems, operational risk analysis, accident prevention strategies, and aviation regulatory frameworks. Students develop competencies in aviation safety leadership, risk mitigation, and safety culture development.
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| MBA 653 Airport and Airline Security Management (3) |
| A study of aviation security systems, airport security operations, airline security protocols, and global transportation security management. Students analyze aviation threat prevention, crisis response, regulatory compliance, and security leadership within aviation environments.
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| MBA 654 Global Aviation Leadership and Policy (3) |
| An exploration of international aviation policy, aviation governance systems, global aviation leadership, and strategic management within international aviation organizations. Students examine aviation regulations, international cooperation, and leadership challenges affecting global aviation industries. |
6. Public Policy and Innovation Administration
| MBA 671 Public Administration and Policy Leadership (3) |
| A study of public-sector leadership, governmental administration, policy implementation, and organizational management within public institutions. Students examine leadership frameworks and strategic governance practices in governmental and nonprofit organizations. |
| MBA 672 Innovation Strategy in Government Organizations (3) |
| An examination of innovation systems, digital government transformation, administrative modernization, and organizational innovation strategies within public-sector environments. Students analyze approaches for improving public service efficiency and institutional innovation.
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| MBA 673 Global Public Policy and Governance (3) |
| A study of global governance systems, international policy development, public administration models, and comparative governmental leadership practices. Students examine policy analysis and governance challenges within international and multicultural environments.
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| MB 674 Strategic Leadership in Public Institutions (3) |
| An exploration of strategic leadership, organizational change, crisis governance, and decision-making within governmental agencies and public institutions. Students develop competencies for leading complex public-sector organizations effectively.
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7. Real Estate Investment Management and Auction
| MBA 681 Real Estate Investment and Asset Management (3) |
| A comprehensive study of real estate investment strategies, asset management systems, property valuation, and portfolio development. Students analyze investment opportunities, market performance, and strategic property management practices.
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| MBA 682 Property Development and Market Analysis (3) |
| An examination of property development processes, market feasibility analysis, urban development trends, and real estate project planning. Students evaluate real estate market conditions and development strategies for commercial and residential projects. |
| MBA 683 Real Estate Finance and Portfolio Strategy (3) |
| A study of real estate financing systems, mortgage structures, investment portfolio management, and financial analysis within property markets. Students develop competencies in evaluating financial performance and managing real estate investment portfolios.
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| MBA 684 Auction Systems and Investment Negotiation (3) |
| An exploration of auction systems, investment negotiation strategies, bidding processes, and transactional leadership within real estate and asset markets. Students examine negotiation techniques and strategic acquisition methods in competitive investment environments. |
8. Health Care Management
| MBA 691 Health Care Leadership and Organizational Effectiveness (3) |
| This course examines leadership theories, organizational behavior, and management practices within health care organizations. Students develop competencies in strategic leadership, organizational culture, ethical decision-making, workforce development, team leadership, and organizational effectiveness. Emphasis is placed on leading hospitals, clinics, senior care organizations, home health agencies, and community health services in rapidly changing environments.
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| MBA 692 Innovation and Entrepreneurship in Health Care (3) |
| This course explores innovation, entrepreneurship, and new business development in the health care industry. Students examine emerging health care markets, business model innovation, health care startups, senior care enterprises, home health services, and strategic growth opportunities. Topics include business planning, financial sustainability, innovation management, and entrepreneurial leadership. |
| MBA 693 Digital Health and AI Applications in Health Care (3) |
| This course introduces digital transformation and artificial intelligence applications in modern health care systems. Students explore electronic health records, telehealth, digital health platforms, health analytics, AI-assisted decision support, cybersecurity, and technology- driven operational improvements. The course emphasizes innovation and data-informed leadership for improving patient care and organizational performance.
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| MBA 694 Strategic Health Care Operations and Quality Improvement (3) |
| This course focuses on strategic operations management, quality improvement, regulatory compliance, patient safety, and performance excellence in health care organizations. Students learn methods for improving operational efficiency, financial performance, accreditation readiness, risk management, and continuous quality improvement across diverse health care settings.
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9. Strategic Management and Market Innovation
| MBA 711 Strategic Business Management (3) |
| A comprehensive study of strategic business management principles, organizational competitiveness, operational leadership, and executive decision-making within modern business environments. The course examines strategic planning, organizational alignment, performance improvement systems, competitive analysis, and leadership strategies that support sustainable business growth and organizational effectiveness.
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| MBA 712 Marketing Strategy and Consumer Engagement (3) |
| An examination of modern marketing systems, consumer behavior, customer engagement strategies, and integrated marketing communication within competitive global markets. The course explores branding, market positioning, customer relationship management, digital marketing integration, and data-informed marketing strategies that improve organizational visibility and customer loyalty. |
| MBA 713 Organizational Leadership and Business Communication (3) |
| A study of organizational leadership, executive communication, team management, negotiation strategies, and interpersonal leadership systems in business organizations. The course focuses on leadership communication, organizational culture, conflict management, collaborative leadership, and professional relationship development necessary for effective organizational performance.
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| MBA 714 Innovation, Business Growth, and Market Expansion (3) |
| An exploration of innovation strategy, business growth systems, market expansion planning, and entrepreneurial business development. The course examines innovation-driven competitiveness, product and service development, emerging market opportunities, business scalability, and strategic growth leadership within dynamic business environments.
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| MBA 715 Data Science for Business Decision-Making (3) |
| This course introduces the principles and applications of data science in modern business organizations. Students examine data collection, data management, descriptive analytics, predictive modeling, and business intelligence techniques used to support managerial decision- making. Emphasis is placed on transforming organizational data into actionable insights that improve strategic planning, operational performance, and competitive advantage.
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| MBA 716 Business Analytics & Predictive Intelligence (3) |
| This course explores advanced business analytics tools and predictive intelligence for solving organizational challenges. Students study descriptive, diagnostic, predictive, and prescriptive analytics, forecasting techniques, key performance indicators (KPIs), executive dashboards, and data visualization methods. The course emphasizes applying analytical models to improve organizational effectiveness, customer engagement, financial performance, and strategic decision-making. |
| MBA 717 Enterprise Data Management & Digital Strategy (3) |
| This course examines enterprise data management and digital strategy from a managerial perspective. Students explore information systems, data governance, cloud computing, cybersecurity fundamentals, business intelligence platforms, enterprise analytics, and digital transformation strategies. Emphasis is placed on aligning organizational data assets and emerging technologies with business objectives, innovation, and sustainable growth.
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| MBA 718 Artificial Intelligence & Business Intelligence (3) |
| This course examines the application of artificial intelligence and business intelligence technologies in organizational leadership and business strategy. Students explore machine learning concepts, generative AI, intelligent automation, executive analytics, AI-assisted decision support, and responsible AI practices. Emphasis is placed on leveraging AI-driven technologies to enhance organizational performance, innovation, customer value, and executive decision-making.
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11. Global Maestro Human Management
| GM 504 Strategic Finance for Value Creation (3) |
| GM 505 Innovative Future Business Design (3) |
| GM 506 Empathy Marketing and Brand Leadership (3) |
| GM 507 Emotional Intelligence in Leadership (3) |
| GM 508 Creative Problem Solving and Decision-Making (3) |
| GM 509 Human-Centered Design Thinking (3) |
| GM 510 Ethics and Social Responsibility (3) |
12. Public / Safety / Emergency / Security Management
| PE 501 Public Advanced Safety Management System (3) |
| PE 502 Human Factors Analysis Classification System (3) |
| PE 503 Terrorism’s Impact on Emergency Management (3) |
| PE 504 Public Emergency Management (3) |
| PE 505 Emergency Operations and Techniques (3) |
| PE 506 Mitigation Planning (3) |
| PE 507 Disaster Response and Recovery (3) |
Free Electives
9 Credit Hours
Capstone
3 Credit Hours
| CP 890 Capstone (3) |
| The Capstone course is designed as a final semester summative course for students to exhibit how their educational experience may positively influence their career. Details will be described in the Capstone syllabus. The Capstone will have three sections: 1) a research project agreed upon with their academic advisors prior to the final semester 2) a comprehensive examination 3) participation in the graduation seminars.
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Service leadership Engagement Program (SLEP)
The Service Leadership Engagement Program is designed to cultivate servant leadership, ethical responsibility, professional integrity, and community engagement through structured leadership service activities. Doctoral students participate in community service, organizational leadership projects, and professional engagement experiences that strengthen ethical leadership and social responsibility competencies.
Option 1 - Community Service
Complete 24 hours of approved community service, demonstrating leadership, civic engagement, and service to the community.
Option 2 - Leadership Service Seminar
Complete a 1-credit Leadership Service Seminar, which focuses on the role and responsibilities of leaders in serving communities. Students are
required to attend the seminar and successfully complete a reflective report or assigned project demonstrating their understanding and application
of service leadership principles.
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